My wife tells me that advertising is deliberate, she would know she is a designer in that industry. Advertisers seek to spark your mind, and if your mind is sparked you continue to think about their product even when it is no longer in front of you.
It works here are two examples of recent finds that I just can't forget.
(Left) McDonald's rich in double entendre. On the sticker and the box.
(Right) Located near the entrance to Fort Lee, this area of E. Washington is colorfully referred to as Petersburg's Red Light District. Here I thought only "Hooters" had a full rack special. I also love the position of this ad just below the "Family BBQ." We have the phone company to thank for that layout.
Saturday, April 19, 2008
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